12 Iconic Jewelry & Watch Brand Collaborations & Releases

12 Iconic & Unexpected Jewelry & Watch Brand Collaborations & Releases

The worlds of jewelry and watches are no strangers to opulence, innovation, and the occasional unexpected twist. Over the years, some of the most renowned brands have teamed up with surprising collaborators or launched unconventional product lines that captured global attention. From Panera Bread’s quirky lab-grown “baguette” giveaway to Audemars Piguet’s superhero-inspired timepieces, these releases have proven that creativity knows no bounds. Whether it’s luxury dripping with whimsy or streetwear colliding with high-end craftsmanship, this list celebrates 12 unforgettable launches that redefined what it means to make a statement in the jewelry and watch industries.

---

Omega x Swatch

Redefining Watch Culture with the MoonSwatch

We’d like to start off with one of the most iconic collaborations: the MoonSwatch.

Omega and Swatch shook up the watch world in 2022 with their groundbreaking MoonSwatch collaboration, blending the iconic design of Omega’s Speedmaster with Swatch’s playful bioceramic aesthetic. Featuring 11 models themed after celestial bodies, including “Mission to Mars” and “Mission to Venus,” the $260 watches sparked global hysteria, with buyers camping out and stores overwhelmed by demand.

The collaboration introduced Omega’s Speedmaster to a younger audience while revitalizing Swatch’s presence in the market, generating massive sales and secondary market buzz. Despite questions about the long-term effects on Omega’s luxury image, MoonSwatch marked a defining moment in watch culture, proving that high design and accessibility can coexist to create a phenomenon.

---

Tiffany & Co. x Supreme

Streetwear Meets Luxury in a Bold Collaboration

The Tiffany & Co. x Supreme collaboration in 2021 redefined luxury-meets-streetwear with a six-piece collection inspired by our authorized partner Tiffany’s iconic “Return to Tiffany” designs.

This groundbreaking partnership blended Supreme’s edgy skate culture with Tiffany’s timeless elegance, featuring pieces like a freshwater cultured pearl necklace with a silver tag, sterling silver keychains, a star bracelet, and heart tag earrings. Starting at $54 and maxing out at $1,250, the collection offered an accessible entry point for younger demographics drawn to Tiffany’s recent celebrity campaigns.

Teased on social media with minimal explanation, the November launch generated massive buzz, making it a statement for Tiffany’s new direction under LVMH. With pieces available at Supreme and select Tiffany stores, this collaboration marked a bold move to engage a new generation of jewelry enthusiasts.

---

Audemars Piguet x Marvel

Swinging into Luxury with the Spider-Man Tourbillon

Audemars Piguet swung into 2023 with the release of its Royal Oak Concept Spider-Man Tourbillon, a high-luxury timepiece merging Marvel comic-book art with AP’s renowned watchmaking craftsmanship.

Limited to just 250 pieces and priced at CHF 195,000, this titanium-cased marvel features a 3D sculpture of Spider-Man mid-swing, crafted from white gold and intricately hand-finished over a 50-hour process. The design, inspired by comic-book illustrations, showcases Spider-Man emerging from a “web dial” with luminescent markers and a dynamic tourbillon at its heart. Along with interchangeable straps, including a black-and-red option, the watch balances AP’s cutting-edge engineering with playful artistry.

A one-of-a-kind piece was also auctioned to benefit charities, continuing the tradition of pairing luxury with philanthropy. This bold crossover proves Audemars Piguet’s commitment to blending pop culture with haute horology.

---

Le Vian x Godiva

A Decadent Fusion of Chocolate and Jewelry

Le Vian, one of our authorized partners and the creator of the iconic Chocolate Diamonds, partnered with renowned Belgian chocolatier Godiva in 2022 to launch a delectable jewelry collection just in time for Valentine’s Day.

This collaboration blended Le Vian’s artistry with Godiva’s signature treats, resulting in designs that truly celebrate the allure of chocolate. Available exclusively at Kay Jewelers, the collection featured three pendant styles inspired by Godiva’s premium confections: the dark chocolate ganache heart, the strawberry crème tarte truffle, and the milk chocolate truffle. Each piece was intricately crafted with a mix of Chocolate Diamonds, white diamonds, and Passion Rubies to mirror the luxurious details of their edible counterparts.

Le Vian’s CEO, Eddie LeVian, called the collaboration “a creative interpretation of the power, pleasure, and wonder of chocolate,” while Godiva’s CEO, Nurtac Ziyal Afridi, hailed it as a perfect blend of two brands synonymous with artistry and innovation. This partnership delighted jewelry and chocolate lovers alike, offering a sweet way to celebrate love and luxury.

---

Steve Aoki x Bulgari

Nightlife Energy Meets Italian Elegance

Bulgari teamed up with DJ, producer, and fashion designer Steve Aoki in 2021 to create a vibrant special edition of its Aluminium watch, inspired by youthful energy and the glow of nightlife.

With a dial fully coated in Superluminova, the watch evokes the luminous atmosphere of a club, reminiscent of the glow sticks once iconic to dance floors. Aoki’s signature dead eyes logo adds a personal touch to the clean white dial, while the 40mm case, black rubber bezel, and rubber bracelet with aluminum links blend style with functionality. Powered by the automatic B77 movement with a 42-hour power reserve, the $3,050 timepiece captures the Mediterranean warmth and joie de vivre that Bulgari embodies.

This collaboration celebrates Aoki’s electrifying performances and Bulgari’s timeless elegance, creating a watch that’s both a fashion statement and a nightlife essential.

---

7-Eleven x King Ice

Slurpee-Inspired Bling for Summer Style

7-Eleven brought the heat in 2023 with its icy-cool Slurpee jewelry collaboration, blending nostalgia with bold streetwear aesthetics.

Partnering with designer King Ice, the convenience store icon released a capsule collection featuring four standout pieces: gold-plated Slurpee cup necklaces, keychains, a car weight, and a pendant of the OG 7-Eleven logo. Adorned with VVS diamond simulate stones and priced between $100 and $120, the collection set a new standard for quirky summer bling. Rewards members could also win exclusive Slurpee-themed pieces, including a $2,500 chain, by participating in a summer-long contest.

Complementing the jewelry, rapper Flo Milli dropped the Slurpee-inspired track “Anything Flows,” complete with an early-2000s vibe and TikTok challenges. This playful fusion of fashion, music, and summer nostalgia solidified 7-Eleven’s Slurpee as more than a drink—it’s now a style statement.

---

Audemars Piguet x Cactus Jack

Bridging Luxury and Hip-Hop Culture

Audemars Piguet’s collaboration with Travis Scott and his label Cactus Jack in 2023 brought a bold cultural shift to the luxury watch industry. The limited-edition Royal Oak Perpetual Calendar, crafted in “chocolate” brown ceramic, fuses the artistry of Swiss watchmaking with the aesthetic edge of contemporary hip-hop.

Limited to 200 pieces and priced at $201,000, the watch features custom design elements like a Cactus Jack logo moon phase and hand-drawn typography inspired by Scott’s creative vision. The denim-effect strap adds a raw, modern touch, contrasting with the precision of the open-worked perpetual calendar movement. Beyond the timepiece, the collaboration included exclusive Cactus Jack-branded merch, connecting traditional watch collectors with a younger, culturally attuned audience.

This groundbreaking partnership symbolizes the convergence of heritage craftsmanship and modern pop culture, paving the way for a more inclusive and dynamic future in luxury.

---

Greggs’ “Baked in Gold”

Pastry-Inspired Bling with a Fashionable Twist

Greggs, the beloved UK bakery chain, took its foray into fashion to the next level in 2024 by unveiling a playful 22-carat gold jewelry collection inspired by its iconic pastries. Designed by British artist Dion Kitson and aptly named “Baked in Gold,” the collection features quirky yet chic pieces like sausage roll stud earrings, a Jammy Heart biscuit necklace, and a signet ring engraved with the brand’s signature four-square logo.

For the ultimate Greggs devotees, a 10-charm bracelet adorned with miniature pizza slices, doughnuts, coffee cups, and other treats is available for £96. Timed to coincide with London Fashion Week, the collection celebrates Greggs’ distinctive charm and love for blending food and fashion. With a trendy photoshoot set in an actual bakery and pieces priced between £36 and £96, this limited-edition release showcases Greggs’ innovative approach to engaging its customers.

As Hannah Squirrell, Greggs’ customer director, noted, the collection offers a “unique and one-of-a-kind” way for fans to flaunt their love for the brand, solidifying Greggs’ unexpected yet successful entry into the fashion and jewelry world.

---

TAG Heuer x Hodinkee

Reviving Abercrombie & Fitch’s Iconic Seafarer

In 2024, our authorized partner TAG Heuer revived a piece of horological history by reimagining the vintage Abercrombie & Fitch Seafarer watch, originally produced in partnership with Heuer in the mid-20th century.

The new limited-edition Seafarer, created in collaboration with Hodinkee, pays homage to the 1968 reference 2446C, blending retro aesthetics with modern engineering. Its standout features include a colorful tide indicator subdial, a yacht timer at 3 o’clock, and a 42mm Carrera “Glassbox” case housing the newly developed Heuer Cal. TH20-13 movement. Although Abercrombie & Fitch’s branding is absent, the watch retains the adventurous spirit of its origins while boasting modern updates like 100m water resistance and an 80-hour power reserve.

With only 968 pieces available, this release combines nostalgia, technical innovation, and limited-edition exclusivity, cementing TAG Heuer’s legacy of honoring its storied past while forging into the future.

---

Panera’s “Baguette-Cut” Diamond Ring

A Tasty Twist on Luxury

Panera Bread stepped into the jewelry world with a unique twist, offering customers the chance to win a dazzling baguette-cut diamond ring in a Valentine’s Day-inspired contest in 2022. The 14-karat yellow gold ring featured a 0.42-carat lab-grown diamond, flanked by 0.20 carats of round diamonds, and came nestled in a whimsical bread bowl-inspired box. This creative giveaway, which paired a sparkling diamond with a year-long subscription to Panera’s Unlimited Sip Club, celebrated the company’s artisanal bread while adding a touch of luxury to its offerings. To enter, participants shared photos of their “Panera date” using hashtags like #PaneraDate and #Sweepstakes, showcasing their love for the brand in exchange for a chance to win. With its clever nod to its iconic baguettes, Panera proved that even a fast-casual chain can shine in the world of jewelry.

---

Casio x UNO

A Playful Blend of Time and Nostalgia

Casio joined forces with UNO in 2024 to release a playful yet nostalgic collaboration celebrating two iconic brands of the 1970s.

The special edition Casio A168WEUC-1A watch features a sleek gunmetal gray ion-plated case and black ion-plated band, with a bold watch face inspired by UNO’s signature Wild Card colors. Adding to the charm, the EL backlight reveals the word “Wild” when illuminated, while subtle engravings of the UNO name and card numbers 1, 6, and 8 appear on the case back and clasp. Packaged in co-branded, recycled material boxes sporting the classic card colors, this $99.95 vintage-style watch is as fun as it is stylish.

Perfect for fans of retro design and the timeless card game, the Casio x UNO watch captures the spirit of friendly competition in a wearable form.

---

Velveeta’s Drip Lip Cuff

Cheese-Inspired Glam for Bold Fashionistas

Velveeta took “drip” to a whole new level in 2024 with the launch of its 14-karat gold Drip Lip Cuff, merging cheesy indulgence with bold fashion.

Created in collaboration with celebrity designer George the Jeweler, this statement piece is as unapologetic as Velveeta’s signature melty cheese sauce. Priced at $77, the lip cuff reflects Velveeta’s ethos of “outrageous pleasure,” empowering fans to wear their love for the brand with swagger and confidence. As part of a growing trend of food-fashion crossovers, Velveeta’s initiative captures attention for its playful impracticality, sparking curiosity and hype on social media.

Whether it’s for laughs, likes, or sheer boldness, the Drip Lip Cuff ensures that living “La Dolce Velveeta” is as stylish as it is delicious.

Elevating Your Style and Keeping It Timeless

Let us help you keep your collection as unforgettable as these remarkable brand releases.

From playful pastry-themed pendants to superhero-inspired watches, these iconic and unexpected brand releases remind us that jewelry and timepieces are more than just accessories—they’re a celebration of creativity, culture, and craftsmanship. Whether you’re drawn to the avant-garde collaborations or the timeless elegance of traditional designs, one thing remains clear: your jewelry and watches deserve the utmost care and attention.

At My Jewelry Repair, we specialize in preserving the beauty and functionality of your cherished pieces. Whether it’s restoring the brilliance of a statement necklace, repairing the intricate mechanics of a luxury watch, or polishing an heirloom to perfection, our Master Craftsmen ensure your treasures remain iconic for years to come.

---

Resources:

Our Certifications Include