MY JEWELRY REPAIR®

Dial Refinishing Services

Pricing

Investment starting at $249

Repair Time

Varies Per Service After Approval

SERVICES

Refinishing & Manufacturing

Specialty

Customization

KRD Premier Dial Refinishing Services Showcasing Watch Dial on Printing Machine

Restore the striking visual center of your timepiece with historic precision. The watch dial is the visual heart of any watch, but exposure to ultraviolet light, moisture intrusion, degraded luminous paint, or flaking lacquer can severely mar its appearance over time. Powered by our official partnership with Kirk Rich Dial Co.—the foremost name in dial restoration since 1926—we provide complete dial refinishing, custom dial manufacturing, index re-plating, and hand restoration using the largest archive of original manufacturer printing dies in the United States.

Dial Refinishing Pricing & Expert Services

Learn more about our watch repair experience where you don’t pay until you approve!

Kirk Rich Dial Blank Dials

Swiss-Certified Watch Repair Experts

Through our official partnership with Kirk Rich Dial Co.—the leading authority in dial restoration since 1926—our master artisans bring nearly a century of specialized craftsmanship to every watch face restoration. Utilizing the nation’s largest library of original manufacturer printing dies, hand-applied luminous compounds, and precision pad-printing presses, we restore faded, water-damaged, or discolored watch dials to pristine factory appearance while respecting historical typography.

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My Jewelry Repair Customer Handing Off Package to Delivery Man Watch Repair by Mail

At our Watch Repair Service Center, master technicians combine vintage manufacturer printing plates with modern digital color-matching and ultra-clean room assembly stations. Every dial is meticulously stripped, re-surfaced, printed, and fitted with restored hands before undergoing final cased quality inspection. Your timepiece will be handled with the utmost horological precision and care.

1 – Place a Request
2 – Send Your Item In
3 – Receive a Quote
4 – We Restore Your Item
5 – Receive Your Restored Item

From Maintenance to Restoration

Refinishing a watch dial is much like restoring a fine oil painting—it requires delicate chemical preparation, exacting artistic color matching, and steady micro-handwork. Whether re-laying a sunburst brushed finish, setting diamond indices, or re-applying Super-LumiNova to oxidized hands, our master artisans deliver precise care to safeguard your timepiece’s visual character, legibility, and historic elegance.

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Re-printing minute tracks, brand logos, and sub-dial numerals requires exact typographic alignment. Attempting to repaint a dial by hand or using generic screens results in blurry lettering and crooked markers. Through Kirk Rich Dial Co., our team has access to the nation’s largest library of original copper and zinc printing plates (stamping dies) spanning vintage Swiss, American, and Japanese watch brands.

Using specialized tampography (pad printing) presses, master artisans transfer micro-fine enamel inks onto the prepared dial surface, replicating exact factory font weights, logo graphics, and chapter rings. If you have questions about specific brand printing plates, please feel free to Contact Us.

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Moisture intrusion is the primary enemy of a watch dial. Water reacts with lacquer, causing unsightly blistering, rust spots on underlying brass plates, and severe paint discoloration. While some vintage collectors cherish an even “tropical” fade, uneven water spots or flaking paint destroy a watch’s legibility and visual appeal.

Our artisans carefully evaluate your dial to determine whether a full strip-and-refinish is needed or if delicate surface stabilization can save the existing finish. We strip away rusted lacquer down to raw metal, neutralize oxidation, re-apply factory background textures (such as sunburst, matte, or guilloché), and seal the surface with clear protective lacquer. To discuss your dial’s condition, feel free to Contact Us.

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A complete dial restoration extends beyond the flat surface plate. Applied hour markers, numerals, and watch hands frequently tarnish, rust, or lose their luminous glow over time. Old radium or tritium luminous paint can break down into powdery debris that drifts into the delicate movement below.

Our technicians carefully unmount all applied indices, polish or re-plate them in yellow gold, rose gold, or rhodium, and re-anchor them to the dial face. Oxidized hands are cleaned, straightened, and filled with fresh, non-radioactive Swiss Super-LumiNova for maximum low-light legibility. To explore hand and index detailing, feel free to Contact Us.

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When an antique or rare timepiece suffers extreme impact or chemical submersion, the original dial plate may be warped, cracked, or completely destroyed. When original replacement dials are extinct, Kirk Rich Dial Co. provides custom dial manufacturing services.

Our master craftsmen engineer custom brass dial blanks from scratch, cutting dial foot locations, date window bevels, and center arbor holes to match your movement’s precise casing dimensions. We then apply custom enamel, guilloché textures, or personalized color schemes to make your heirloom wearable once again. If you require custom dial fabrication, feel free to Contact Us.

Feature image of close up on watch dial

Restoring a watch dial at our specialized facility follows a delicate multi-step horological protocol. First, watchmakers uncase the timepiece, remove the hands, and extract the dial from the movement in a dust-free cleanroom. All applied hour indices and logos are carefully unmounted under stereo microscopes. The base dial plate undergoes gentle chemical baths to strip away oxidized lacquer and paint down to the bare brass or silver plate.

Artisans then restore the background texture, applying engine-turned guilloché, circular satin brushing, or sunburst graining before applying primary background color coats and protective seals. Using original metal stamping plates, the chapter rings, logos, and minute tracks are pad-printed onto the surface with high-density enamel inks. Finally, indices are re-plated, hands are filled with fresh Super-LumiNova, and all components are reassembled, cased, and vacuum pressure-tested to ensure lasting protection.

By the Craftsmen of Kirk Rich Dial Co.

Before & After #142 Breitling Geneve Model #359557 Timepiece Restored by Premier Dial Refinishing Services
(Before & After #142) This vintage Breitling Felsa Bidynator watch had a beautiful restoration by the craftsmen of Kirk Rich Dial Co.
Before & After #150 Vintage Square Bulova Dial Transformation from Premier Watch Dial Restoration Services
(Before & After #150) This vintage square Bulova watch dial not only had a facelift, but its figures were polished as well.
Before & After #166 Vintage Jaeger-LeCoultre Timepiece Receiving Complete Restoration Services
(Before & After #166) This vintage Jaeger-LeCoultre restoration involves its dial being refinished with new luminous paint.
Before & After #179 Universal Geneve White Shadow Automatic Watch Restoration
(Before & After #179) This vintage Universal Geneve watch had a clean and polish, including a professional dial refinishing.
Hand Holding Serviced Omega Quartz Watch with Black Dial

Delivered to Your Door

Experience the convenience of professional, mail-in watch restoration without ever leaving home. At My Jewelry Repair, our Certified Watchmakers provide comprehensive diagnostics and precision restoration in our world-class facilities. Enjoy peace of mind with our flexible, fully protected mailing process, which includes free standard shipping* and a variety of insured plans to safeguard your valuables.

* Please note: Partnered Stores/Manufacturers may set their own shipping and insurance requirements.


Will Refinishing My Watch Dial Affect Its Resale Value?

For everyday timepieces, dress watches, and severely damaged dials, refinishing dramatically increases the watch’s visual appeal and overall market value. However, for certain ultra-rare vintage sports watches, collectors prefer original, untouched dials. If maintaining 100% original collector value is your goal, consult our technicians before requesting a refinish.

How Does the Kirk Rich Dial Co. Partnership Work?

My Jewelry Repair is the official authorized U.S. mail-in portal for Kirk Rich Dial Co. (the nation’s premier dial restorer since 1926). You send your watch or dial through our secure, insured shipping platform, and Kirk Rich’s master artisans execute the restoration in our specialized California dial lab.

What Is Included in a Standard Dial Refinishing Service?

A complete dial refinishing service starting at $249 includes stripping old paint and rust, re-surfacing background textures, re-printing logos and minute tracks using original dies, cleaning and re-plating applied hour markers, and applying protective clear lacquer seals.

Can You Re-Apply Luminous Paint (Re-Lume) to Hands and Markers?

Yes. We strip old, degraded, or flaking luminous paint from hands and hour markers and re-apply fresh, non-radioactive Swiss Super-LumiNova. This restores original low-light visibility without posing health or movement contamination risks.

How Long Does Watch Dial Refinishing Take?

Dial refinishing is an intricate artistic process requiring multiple chemical drying stages, die alignment, and hand detailing. Standard dial refinishing typically takes 4 to 6 weeks from estimate approval, ensuring every layer cures completely to factory standards.

Do You Accept International Orders for Dial Refinishing?

My Jewelry Repair handles all domestic U.S. shipping and logistics for Kirk Rich Dial Co. For international orders outside the United States, please visit the Kirk Rich Dial International Portal directly.

Precision Watch Dial Restoration, Delivered Nationwide

Restoring a watch dial requires specialized pad-printing presses, historical die archives, microscopic mounting benches, and cleanroom assembly stations. Instead of sending your watch face to an uncertified local shop, watch wearers nationwide trust My Jewelry Repair and Kirk Rich Dial Co. We combine mail-in convenience with Swiss-standard craftsmanship. Operating across all 50 states, our secure logistics network delivers your dress watch, vintage chronograph, or family heirloom directly to master dial artisans.

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Sending your watch dial across the country for professional restoration is safe and effortless. Our nationwide mail-in platform provides fully insured, trackable shipping labels to protect your timepiece throughout transit. Whether you are sending a standalone dial or a complete watch for restoration, our central laboratory offers direct access to master craftsmen, regardless of your zip code.

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Local repair counters routinely lack specialized pad printing equipment, micro-plating setups, or access to vintage manufacturer stamping dies. Attempting to hand-paint a dial face ruins typography and drastically lowers watch value. By choosing our centralized mail-in service, you gain direct access to Kirk Rich Dial Co.’s century of expertise and America’s largest original die library.